Opinion

Pride 2024—how marketers can balance risk, reward and responsibility

The role of Pride Month marketing should change from a commercial proposition to a social or even moral one.
June 18, 2024 09:30 AM

Pride marketing is looking a lot different in 2024. Last year’s backlash blunders (Target, Bud Light), skepticism about the ROI of diversity-based decision-making and vocal shareholders demanding caution on cultural topics (Dell, Levi’s, Mondelēz) have created a chilling effect.

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