The future belongs to the young, but the environment will shape the world they inherit. Younger Americans get it, judging by new Harris Poll survey results which show that while Mother Earth remains as popular with Americans as apple pie, younger generations are most passionate about issues around the environment and climate change.
In fact, Generation Z—those aged 26 and younger—are showing signs of an environmental awakening as compared to this time last year.
Overall, roughly 4 in 5 Americans say that environmental and climate change issues are important to them personally and a similar number describe themselves as concerned about these matters. Clearly the spirit of Earth Day remains alive and well in the U.S.
Americans are split generationally, however. Roughly 9 in 10 Gen Zers and millennials (aged 27-41) see the environment as personally important to them as opposed to 79% of Gen Xers (aged 42-57) and 73% of baby boomers (58-76). The numbers are closer regarding those who describe themselves as concerned—but there is still a clear divide, with Gen Z (88%) and millennials (83%) more likely to self-describe that way than Xers (76%) or boomers (72%).