Lippincott's 'Carrie Dragshaw' on drag, 'Bake Off'—and the personas we all create every day

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher and Google Play too. This is our RSS feed. Tell a friend! Dan Clay is brand strategy and innovation partner at Lippincott, the consultancy behind rebrands for PBS, DuPont and Starbucks. He is also the creator of "Carrie Dragshaw," his viral "Sex and the City" drag persona. Four years ago, a chance Halloween costume went viral, and Carrie Dragshaw was born. Dan Clay combines attention to detail and a penchant for creating expensive looks with shower curtains, duct tape and makeup from CVS to create side-by-side homages to "Sex and the City." "The clothes I put on to go to a conservative client are just as much drag as the drag I wear on the internet," he says. "There is something gratifying about just embracing the costume of it all." True to his MBA and branding background, he wrote up brand principles for Carrie Dragshaw that he uses to write the captions for each of his outfits. Clay also talks about the soothing effect of "The Great British Bake-Off" and code switching at work. The Best of Ad Age Ad Block Thinx CEO Maria Molland on pregnancy during the pandemic Instagram's Kay Hsu on living with breast cancer Wieden & Kennedy's Neal Arthur on teaching 8th grade sex ed Jeff Goodby on his tequila brand and his favorite vandals AdColor's Tiffany R. Warren talks skin care and what to do with privilege OkCupid’s CMO on the fertility struggles of women in the workplace

Lippincott's 'Carrie Dragshaw' on drag, 'Bake Off'—and the personas we all create every day

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