In 2011, her three children and her parents were killed in a fire on Christmas Day. Badger escaped by crawling out a window, clad only in her pajamas. Now, as the country faces 100,000 deaths from COVID-19, she talks about dealing with grief, both personal and public, on this episode of the “Ad Block” podcast.
Madonna Badger on coping with grief, why feelings aren’t facts—and the soothing power of Michael Bay movies
“I had to find a purpose,” she says of eventually returning to work at her agency. “I knew I couldn’t do this just to sell something.”
Badger also weighs in on the power of names, the importance of mental health support systems and the benefits of occasional escapism into fantasy worlds.