Ad Age Video & Podcasts

Behind Mattel's marketing strategy for 'Barbie' and what's next for the brand

One of Mattel's fashion collaborations is with Hot Topic. (Hot Topic)
AP
By:
Adrianne Pasquarelli
July 05, 2023 10:00 AM

Featured Stories

Possible Conference
Possible 2025 takeaways for marketers
Possible Conference

Gen Z strategies, creator economy moves, media innovation and more insights from the conference.

PH
By:
Parker Herren
GF
By:
Gillian Follett
Possible 2025 takeaways for marketers
Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones
Datacenter
US ad employment fell in April for the fifth straight month
Datacenter
BJ
By:
Bradley Johnson
US ad employment fell in April for the fifth straight month
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop