Known for its Slurpees and Big Gulps, 7-Eleven became a grocery destination for many consumers during the early days of the pandemic. The convenience store chain, which has more than 77,000 stores globally, is now trying to continue that momentum with new brand partnerships and marketing campaigns.
Just before COVID-19, 7-Eleven rolled out 7Now, a new delivery platform. The timing was serendipitous, said Marissa Jarratt, chief marketing officer.