Hydrow is hoping to make this holiday season a happy one as it merrily rows along in building its three-year-old brand. The seller of rowing machines has been able to take advantage of the surge in popularity of at-home connected fitness equipment that has helped grow competitors such as Peloton and Mirror, the interactive device recently acquired by Lululemon.
Hydrow sells through its e-commerce site and also in physical locations such as at Best Buy and some Fabletics stores.
Last month, Hydrow hired Gretchen Saegh-Fleming as its first chief commercial officer, tasked with helping to grow brand awareness and marketing, as well as handle sales across both e-commerce and brick-and-mortar partners. She joined Hydrow after two years as chief marketing officer of L’Oréal USA.