"Can there be any doubt anywhere that violence and contempt for law and order are doing their rotten best to tear American society apart?
"Can there any longer be any doubt that the vast majority of decent, honest, sensible, thoughtful residents of America—black, white, yellow, young, old, rich, poor, conservative, liberal—are almost physically aching for a return to sanity and decency."
The product of The New York Times' editorial board in the wake of a recent shooting?
No. Rather, it's the beginning of an Ad Age editorial titled "GUNS MUST GO!" published on June 10, 1968, four days after the assassination of Robert F. Kennedy Jr. and two months after the assassination of Martin Luther King Jr.
What about that pesky Second Amendment? The editorial had this to say: "Does that mean that any 17-year-old punk or junkie can't be restrained from buying or owning a gun? Does that mean that anyone can collect an arsenal, without interference of any kind from responsible authorities?"
It then went on to urge the Four A's, ANA, AAF and "all the panoply of national and regional associations in the media, advertising, marketing and related fields to get behind a massive effort to reduce the tremendous hazards of a gun-riddled society, and to get at it right now." (Italics in the original.)