Ahead of Ad Age's 10th Annual Small Agency Conference in New Orleans July 30-31, we are highlighting standout work from the industry's tiny but mighty creative players. Here we dig into the latest from Ueno, a 65-person creative shop with offices in California, New York and Iceland, which teamed with Good Measure, a self-described “pop-up agency” that works on social good projects and one-man shop Van Holtz Co.
Each day in America, 100 people are killed with firearms. What should be a disturbing statistic has become the banal reality, the accepted price we all pay for living in this country, like filing taxes or sitting in traffic. But a group of small agencies is hoping to shake people out of their reverie with thought-provoking, sometimes unsettling art that drives home the magnitude of the problem, and they’re enlisting other shops to help.
The “100 Every Day” campaign begins rolling out today with a collection of intense and sobering posters chosen from submissions by people working in the industry. On the campaign website and across dedicated social channels, the messages are both subtle and conspicuous.
A stop sign riddled with bullet holes stands as lonely testament to the ubiquity of guns. An abstract series of dots fills in for a timeline of corpses. Though the campaign itself claims nonpartisanship, not all the artists adhere to it—in one execution, President Donald Trump is literally unable to see a schoolchild cowering behind a backpack.