Tribeca Enterprises, the parent company of the Tribeca Film Festival and Tribeca Cinemas, has named Special Ops Media (SOM) as an interactive marketing consultant. The agency will consult on website marketing/partnership expansion, website redesign and advertising strategy as the company works to increase advertiser and user traffic to the Tribeca Film Festival's website.

"As Tribeca expands its year-round activities, creating a 365 day-a-year destination website will be a top priority. We look forward to creating a media experience centered around the spirit and ethos of the Tribeca Film Festival and the Tribeca brand," Jon Patricof, chief operating officer of Tribeca Enterprises, said in a statement.

SOM's clients include Universal Pictures, Focus Features, Lionsgate Entertainment and 20th Century Fox.