Kimberly Scott is no stranger to global brand cultivation. The 39-year-old Texas native, who has previously worked on campaigns for JC Penney, McDonald’s and United Way, now runs equity, purpose and partnerships for Frito-Lay’s in-house creative team. 

This August, Scott led a creative campaign in partnership with NASA and Sonequa Martin Green of "Star Trek" called “Frito-Lay Variety Packs’ Space for Her.” As part of the campaign, Frito-Lay’s Variety Packs launched a website with STEM activities created by NASA scientists, a ceremonial star giveaway and an interactive map depicting a constellation of the ceremonial stars.

“One of the major unlocks for many people who are into STEM, specifically, space fields, is the space camp experience,” said Scott, noting that though the U.S. Space and Rocket Center has great programming, access is typically reserved for the elite. With the center, she partnered to create a scholarship program to send girls from the National Urban League and UnidosUS to space camp.

Scott is also a leadership team member of Pepsi’s employee resource group, Mosaic, where she oversees the multicultural business equity and development team. The role upholds PepsiCo’s Racial Equality Journey, an initiative founded in 2020 to increase Black and Hispanic representation at the company.

If you could have dinner with one person, alive or dead, who would it be and why?

Probably Prince. I think that, from a creative standpoint, [he] would be a person I would just really love to experience his aura and his energy and the brilliance of his creative mind. 

What social media sites do you use on a regular basis?

YouTube, Instagram, TikTok. One of the places that I've personally been quite vocal with is working closely with TikTok, Meta and all of these platforms to really unlock how we're advancing creators of color, creators from underrepresented cohorts and communities to ensure that we're all using our size and scale to advance equality across these platforms. 

What’s currently on your bedside reading list?

I’ve recently been reading a book that my cousin, who is in college and is studying psychology, gave me about mindfulness for parents. I have been recently committing to try to develop a meditation practice for myself and mindfulness practice for myself. I've been reading that to disconnect and reset. It’s called “Mindful Thoughts for Mothers” by Riga Forbes.

What was the last show you binge-watched?

I watch a lot of HGTV. I think that they do a great job with programming that inspires you but feels attainable in some aspects. I will binge some of the shows on beach house makeovers or “Flip This House," for instance.

At what age do you hope to retire?  

I want to make things that matter to me, and that move people. Whatever next step I take in my career is, I’ll keep that at the baseline and at the forefront. I feel like I'd love to continue brand building unless I win the lottery and then I’m on “My Lottery Dream Home” on HGTV.