What is one lesson you’ve learned from the last four months?
It’s not a new lesson per se but it’s definitely one that’s been front and center these past few months. Grit is key to winning, both with consumers as well as internal teams. The team quickly and often pivoted our marketing strategies and investments based on what was happening with the business. And when we’re physically distant, we need to be empathetically close to our people to keep them engaged, optimistic and drive results. So we had Zoom days where not only did we discuss business, but met each other’s children and pets to keep everyone connected and their spirits high.
What should the industry do to encourage more diversity in its ranks?
It starts by recruiting diverse candidates early on, as they’re deciding which industry to focus their studies. I think there’s an opportunity to tap into college students, introduce them to our industry and show how their inclusion in the business can make a real difference go forward.
What piece of advice do you wish you could give your younger self?
More than anything else, the culture of the place where you work matters. Who you work with every day is a greater factor of happiness than the size of your paycheck or your title. Cherish the cultures and people that make you passionate about what you do every day.
What do you find most surprising about where you are now?
As a New Yorker for 12 years, I wouldn’t have thought I’d be in LA and, even more surprising, that I love it as much as I do! And I suppose, secondarily, that I’d have this role during a global pandemic. To the grit point, if we can get through this, we can get through anything together as an industry.