Shar Caesar Douglas is known for leading with a diversity-first approach in how she supports more than 30 million YouTube creators across Europe, the Middle East and Africa (EMEA).
As YouTube’s head of creator marketing for the region (and the team she helped build from scratch), the 36-year-old taps into her understanding of cultural communities to ensure YouTube’s campaigns are representative of regional diversity. To this end, Caesar Douglas helped bring #YouTubeBlack, a commitment to uplift and grow Black creators on the platform, to the U.K, in 2019 and Sub-Saharan Africa in 2020. Earlier this year, she orchestrated EMEA’s launch of the $100 million #YouTubeBlack Voices Content Fund, which generated nearly 25 million views.
Internally, Caesar Douglas is seen as a champion of employee education around social justice issues as part of YouTube EMEA’s Racial Justice Steering Committee. She also coaches colleagues through performance reviews and challenging experiences as co-lead of Google EMEA’s Black and Latinx Marketer group. In addition, she is co-founder of The Peak Project, a non-profit that drives inclusion and education through reading, and is an angel investor in minority-led healthcare and fem-tech.