On Friday, Ad Age wrapped up deliberations for our annual Creativity Awards. Our juries included many of the advertising and marketing industry’s most respected and seasoned executives who passionately debated—and chose—the finalists and winners in four categories.

Our Production category honors the top talents and companies in advertising production; Creative Marketing celebrates the year’s most exceptional brand execs, companies and effective creative brand ideas; the People category shines a light on the year’s standout talents across creative, strategy, media, account management and more; and Work recognizes the year’s most impressive creative campaigns and ideas that are pointing the way forward for the industry. 

This year, we also have the Best Use of TikTok category, created in partnership with TikTok. These winners and finalists were chosen by a judging panel of Ad Age editors and TikTok executives.

Below are this year’s finalists in all Creativity Awards categories.

The winners will be announced at the Ad Age A-List & Creativity Awards Gala in New York on April 24.

Best Use of TikTok
 

• Chipotle Mexican Grill “Corn Kid”
Entrant: Day One Agency

• Heinz “Vegetarian Vampire”
Entrants: Wieden+Kennedy New York and 1stAveMachine

• State Farm “JakeTok”
Entrant: The Marketing Arm

• Taco Bell and Doja Cat “The Anti-Hero”
Entrant: Deutsch LA

• Tesco “Voice of the Checkout”
Entrant: BBH London

Production
 

Agency Head of Production of the Year

• Will Dempster, Mischief @ No Fixed Address
• Michelle Headley, Alma
• Jen Passaniti, Highdive

Agency Producer of the Year

• Antonio Burnett, Wieden+Kennedy Portland
• Paul Roy, Deutsch LA
• Adam Sarraga, TBWA\Media Arts Lab

Director of the Year

• Juan Cabral, MJZ
• Kim Gehrig, Somesuch
• David Shane, O Positive

Director to Watch

• Fiona Jane Burgess, Smuggler
• Jungle, Park Pictures
• Joshua Kissi, division7
• Alfred Marroquín, Somesuch
• Ray Smiling, division7

Editorial Company of the Year

• Cabin Editing Company
• Final Cut
• Work Editorial

Music & Sound Company of the Year

• Barking Owl
• Field Day Sound
• Heavy Duty Projects
• Squeak E. Clean Studios

VFX Company of the Year

• Framestore

Creative Marketing

Best Brand/Product Launch

• Duolingo “High Valyrian Language Lessons”
Entrant: Duolingo

• Google Pixel x The New York Times “Picture Progress”
Entrant: Essence

• McDonald's “Adult Happy Meal”
Entrant: Wieden+Kennedy New York

• Tito's Handmade Vodka “Tito's in a Can”
Entrant: Arts & Letters Creative Co.

Best Brand Social Media Presence

• Chipotle Mexican Grill
• Popeyes
• Starface

Best Rebrand

• Flock Freight rebrand
Entrant: Flock Freight

• Hilton “It Matters Where You Stay”
Entrant: TBWA\Chiat\Day New York

• Ragú “Cook Like a Mother”
Entrant: Digitas

• Sports Illustrated Swimsuit “Pay With Change”
Entrant: Edelman

Best ROI: Work That Works

• Domino's “Carryout Tips”
Entrant: WorkInProgress

• McDonald's “Adult Happy Meal”
Entrant: Wieden+Kennedy New York

• Miller Lite “Beer Drops,” “Beernaments,” “Christmas Tree Keg Stand”
Entrant: Molson Coors

• Clé de Peau Beauté “Thirst Trap feat. Martha Stewart”
Entrant: Whalar

Brand CMO of the Year

• Andrea Brimmer, Ally
• Chris Brandt, Chipotle Mexican Grill
• Laura Jones, Instacart
• Sean Tresvant, Taco Bell

Brand Manager of the Year

• Lindsey Lindemulder, Merrell
• Albi Pagenstert, BMW
• Jess Vultaggio, Kraft Heinz
• Miguel Zorrilla, Ferrero North America's Butterfinger

DTC Brand of the Year

• Lovevery

Founder of the Year

• Sean Riley, Ryan Meegan and Jeff Klimkowski, Dude Wipes
• Nick Ajluni and Nick Guillen, Truff

People

Account Manager of the Year

• Paanii Annan, Wieden+Kennedy Portland
• Emily Gale, TBWA\Media Arts Lab

Chief Creative Officer of the Year

• Greg Hahn, Mischief @ No Fixed Address
• Aaron Starkman, Rethink
• Shannon Washington, R/GA

Chief Strategy Officer of the Year

• Vita Harris, FCB
• Jeff McCrory, Mischief @ No Fixed Address
• Fernando Ribeiro, Gut

Creative Director of the Year

• Alexandre Abrantes, FCB New York
• Marques Gartrell and Brandon Henderson, Wieden+Kennedy New York
• Ant Nelson and Mike Sutherland, adam&eveDDB

Creative of the Year

• Kevin Daley, Duolingo
• Gabriel Sehringer, Droga5

Creative Technologist of the Year

• Jason Carmel, Wunderman Thompson
• Eli Ferrara, FCB Canada

Diversity & Inclusion Champion of the Year

• Reonna Johnson, VP and Director of Strategic Growth, Deutsch LA
• Jeff Marshall, Chief Diversity Officer, UM Worldwide
• Travis Montaque, CEO and Founder, Group Black 

Media Planner of the Year

• Demian Brink, Mediahub
• Ryan Kefer, Spark Foundry 

Social Lead/Community Manager of the Year 

• Candice Beck, Chipotle Mexican Grill

Strategic Planner of the Year

• Chelsea Bruzzone, Goodby Silverstein & Partners
• Meghann MacKenzie, R/GA
• Tass Tsitsopoulos, Wieden+Kennedy New York

Work

Best B2B Campaign

• Globant “Reinventing Consultancy”
Entrant: Gut Buenos Aires

• Sherwin-Williams “Speaking in Color”
Entrant: Wunderman Thompson

Best Work for Good: Brand

• ITV x CALM “The Last Photo”
Entrant: adam&eveDDB

• Dove “Toxic Influence”
Entrants: Ogilvy and Smuggler

Best Work for Good: Pro Bono/Nonprofit

• Ad Council “Love Has No Labels: Love Lives On”
Entrants: R/GA and Smuggler

• Grupo Estratégico PAE “Morning After Island”
Entrant: Ogilvy Honduras

Branded Entertainment/Content Campaign of the Year

• Apple “The Comeback”
Entrant: TBWA\Media Arts Lab Shanghai

• Apple “Escape From the Office”
Entrant: Smuggler

• Burberry “Night Creatures”
Entrant: Riff Raff Films

Craft of the Year

Note: While there are subcategories within Craft of the Year, only one overall winner will be awarded.

• Apple “Escape From the Office” (Film/TV/Video)
Entrant: Smuggler

• Burberry “Night Creatures” (Film/TV/Video)
Entrant: Riff Raff Films

• Michelob Ultra “McEnroe vs. McEnroe” (Digital/Tech)
Entrant: FCB New York

• Penguin Random House “Portuguese (Re)Constitution” (Print/Design/Out-of-Home)
Entrant: FCB Lisbon

Creative Data Campaign of the Year

• Black & Abroad “The Black Elevation Map”
Entrant: Performance Art

• Columbia Journalism Review “Are You Pressworthy?”
Entrant: TBWA\Chiat\Day

• Cox Communications “Project Convey”
Entrant: 180LA

Experiential Campaign of the Year

• Girls Who Code “DojaCode”
Entrant: Mojo Supermarket

• Heinz “Hidden Spots”
Entrant: Gut São Paulo

• Penguin Random House “The Unburnable Book”
Entrant: Rethink

Film/TV/Video of the Year

• Burberry “Night Creatures”
Entrant: Riff Raff Films

• Twix “Bears”
Entrant: DDB Chicago

• Uber Eats “Uber Don't Eats”
Entrant: Special U.S.

Idea of the Year

• ITV x CALM “The Last Photo”
Entrant: adam&eveDDB

• Grupo Estratégico PAE “Morning After Island”
Entrant: Ogilvy Honduras

Print/Design/Out-of-Home Work of the Year

• Apple TV+ “Ted Lasso: Public Displays of Encouragement”
Entrant: TBWA\Media Arts Lab

• British Airways “A British Original”
Entrant: Uncommon Creative Studio

• ITV x CALM “The Last Photo”
Entrant: adam&eveDDB

Social Campaign of the Year

• Heineken “Virtual Heineken Silver”
Entrant: Publicis Italy/Le Pub

• Heinz “Hot Dog Pact”
Entrant: Rethink

• Skittles “Apologize the Rainbow”
Entrant: DDB Chicago

Tech Innovation of the Year

• Cox Communications “Project Convey”
Entrant: 180LA

• Michelob Ultra “McEnroe vs. McEnroe”
Entrant: FCB New York

• Havas Creative, “Staybl”
Entrant: Havas New York and Havas Germany

Tiny But Mighty

• Burger King “The Impossible Combo”
Entrant: David São Paulo

• Grupo Estratégico PAE “Morning After Island”
Entrant: Ogilvy Honduras

• Matilda Bay “Rejected Ales”
Entrant: Howatson+Company Australia