Bryght Young Things scores with artful, stylish spots for top brands

Bryght Young Things, a Brooklyn-based production company founded in 2018, has found a productive niche on artful projects for major brands including Apple, Nike and Google. See all of Ad Age’s 2025 Agency A-List winners here Its notable spots in 2024 included an Apple Intelligence ad directed by Sandeep & Chadrick, an Asian-American directing duo; a Google sustainability spot directed by Daniel Navetta (BYT’s founder), employing a blend of analog and digital techniques; and a Nike spot directed by Mikayla Gamble celebrating Paige Bueckers’ design and launch of a Nike Player Edition basketball sneaker. Navetta came to Nike’s attention through his entity Futurevvorld, dedicated to curating sneaker and urban streetwear culture. Futurevvorld expanded in 2024 with the launch of Futurevvorld Magazine and Futurevvorld Agency. Futurevvorld serves as a digital platform empowering creatives to engage with and contribute to the sustainability movement in fashion, footwear and design. BYT also launched a photo division in 2024 that has quickly become a cornerstone of the company’s creative offerings. BYT also produced projects for clients including Champion, Converse, Expedia, Honda, Live Nation, Serato and Sitka x Gore-tex. See all of Ad Age’s 2025 Agency A-List winners here

Bryght Young Things scores with artful, stylish spots for top brands

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