Good Behavior storms out of the gate with ‘wickedly funny work’ for major brands

Good Behavior launched only last June, but the production company quickly made its mark in the world of comic spots with a slew of winners. Agencies including Mischief @ No Fixed Address, BBDO, Deutsch, Saatchi, The Martin Agency and Dentsu all lined up to work with Good Behavior, which was founded by director Pete Marquis (formerly of Strike Anywhere and World War Seven) along with Victoria Guenier and Adam Lawson. See all of Ad Age’s 2025 Agency A-List winners here Marquis directed a slew of projects in the second half of the year, from Pepsi’s “Chase Cars” campaign to Goldfish’s “Chilean Sea Bass” spot to La-Z-Boy’s “#BanReclining on Airplanes” and Fruit by the Foot’s amusingly awkward ads with teens and seniors. The company added Mike Egan to the roster in November; he and Marquis are currently Good Behavior’s only two directors. Yet the company said its revenues have already surpassed $7 million. Marquis also directed Snickers’ 2024 Halloween campaign, White Claw’s “Meet the Claw Cooler” and DoorDash’s “Ask Coach” with Bill Belichick. “We’re capable of bad, bad things. But we try to do it in a way that’s nice and pleasant for everyone,” wrote Marquis in the company’s A-List entry. “My dream is for our shop to be a magnet for wickedly funny work, and kind and motivated folks who put their napkins on their laps, keep their elbows off the table, and happen to be incredibly talented.” See all of Ad Age’s 2025 Agency A-List winners here

Good Behavior storms out of the gate with ‘wickedly funny work’ for major brands

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