Creativity Award 2019 Chief Strategy Officer of the Year: Suzanne Powers, McCann Worldwide

As part of the “Truth 2 Meaning” strategic approach that Global Chief Strategy Officer Suzanne Powers introduced five years ago, 2018 saw McCann Worldgroup produce several campaigns with social impact that also made its clients more relevant to consumers. They included “Universal Love” for MGM Resorts; “Astronaut Reality Helmet” and “Planet or Plastic?” for National Geographic; and “Price on Our Lives” for March for Our Lives. Powers’ work has also driven major research initiatives such as “Truth About Global Brands 2: Powered by the Streets,” “Truth About Age” and “Truth About Privacy.”

Creativity Award 2019 Chief Strategy Officer of the Year: Suzanne Powers, McCann Worldwide

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