Hungry Man's comedy experts delivered some of the year's biggest laughs, with plenty of pathos too
Hungry Man continued its long-running campaigns with GEICO and Verizon and delivered high-profile spots that featured serious messages, told with pathos and sensitivity. Bryan Buckley directed Microsoft’s “We All Win” Super Bowl ad, showing how kids with physical disabilities were using the brand’s Adaptive Controller to game on an equal playing field with their friends. Also in the Big Game, Wayne McClammy’s “Not Everything Makes the Cut” for Amazon detailed fanciful but problematic Alexa-enabled devices like a hot tub and a bark-to-order collar for Harrison Ford’s dog. Both spots landed in the top 5 on USA Today’s AdMeter.
Dave Laden’s “Sellouts” series for Hulu showed the real reason that athletes partner with the brand. Buckley’s heart-wrenching two-minute film for March For Our Lives put a school child in the role of teacher, explaining to an audience of dumbstruck adults how best to hide from and fight back against a school shooter.
On a lighter note, McClammy directed a fantastical spot for Walmart, touting its curbside pickup service with a cast of “Famous Cars” like the Batmobile, KITT, the Mystery Machine and a flying DeLorean.
And in McClammy’s “Bunker” for JIF, the end of the world is a nightmarish hellscape until the heroine gets her hand on her favorite peanut butter.