Radical Media director F. Gary Gray and agency TBWA/Chiat/Day gifted the world with LeBron James dancing salsa in a spot for PepsiCo energy drink Mtn Dew Rise, now known as Mtn Dew Energy. It's just one of the production company's films last year that brought out the humanity of its protagonists—regardless of their star status.
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Radical Media captures the humanity in us all
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NBA superstar LeBron James dancing salsa in a spot for PepsiCo energy drink Mtn Dew Rise.
Credit:
Mtn Dew Rise
Dave Meyers directed a Jif campaign from Publicis New York that depicted rap icon Ludacris getting his groove back with a little help from his favorite peanut butter.
See all of Ad Age's A-List 2022 winners here.
On the more poignant front, Toyota’s “Upstream,” directed by Tarsem for Saatchi L.A., artfully told the inspirational life story of Paralympic swimmer Jessica Long. Radical also continued to prove its long-form chops producing “The Me You Can’t See” with directors Asif Kapadia and Dawn Porter. The Apple TV+ series from Oprah and Prince Harry explores struggles with mental health and features stories from everyday folks as well as celebrities including Lady Gaga and Glenn Close.
