Division7's diverse director lineup brought fresh takes to brand storytelling

A former Production Company to Watch, Division 7 continued to distinguish itself in 2021 with a steady stream of interesting tales. Kris Belman came into his own with an impressive range of stories. See all of Ad Age's A-List 2022 winners here. Belman’s long-running collaboration with Burger King yielded more funny business, the dark wacky spot promoting the company’s new “Ch’King” sandwich. Mojo Supermarket tapped him to direct doc-style spots for its inaugural campaign for “Truth,” centered around promoting vape pens as a ridiculous new product called a “Depression Stick.” Also with Mojo Supermarket, Sonejuhi Sinha crafted a film for Girls Who Code that imagined a dystopian world mysteriously stripped of all its female coders. Directing duo Similar But Different helmed the adorable, rousing Xfinity spot showing everyday folks humming along to the Olympics’ theme song, “Bugler’s Dream.” Spotify also tapped the pair for its “Only You” campaign celebrating the diverse tastes and listening habits of its patrons. Lloyd Lee Choi helmed the unabashedly joyful Walmart holiday push welcoming the return of celebration in full force while rising star Joshua Kissi brought his keen photographic eye to a Hennessy cross-promotional ad with the NBA. See all of Ad Age's A-List 2022 winners here. The company prides itself in maintaining one of the industry’s most diverse rosters, which has consistently remained at 50% female talent.

Division7's diverse director lineup brought fresh takes to brand storytelling

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