How the Pittsburgh Cultural Trust leveraged consumer data to debunk a $24 million myth
At last week’s Masters of Marketing conference, Ad Age and Neustar sat down with Pittsburgh Cultural Trust’s Rona Nesbit to discuss how the Genius Awards winner and non-profit arts organization used customer data from first-time Broadway ticket buyers to reveal $24 million in revenue generated for the Pittsburgh Cultural District.
A custom video made possible by Neustar.
About
Neustar, Inc. helps companies grow and guard their business in a connected world. We provide the world’s largest brands with the marketing intelligence needed to drive more profitable programs and to create truly connected customer experiences. Through a portfolio of solutions underpinned by the Neustar OneID system of trusted identity, we enhance brands’ CRM and digital audiences, enable advanced segmentation and modeling, and provide the measurement and analytics all tied to that persistent identity key. Neustar’s position as a neutral information services provider - and as a trusted partner to Google, Facebook, Twitter, Pinterest and Amazon - avails marketers of the most comprehensive customer intelligence and marketing analytics in the industry. More information is available at www.marketing.neustar.
