CES

Disney opens live sports ad inventory to real-time programmatic buys with Google, The Trade Desk, Yahoo

Disney announced a certification program for ad tech platforms to buy into sports and live events on its apps. (Disney+ via X)
GS
By:
Garett Sloane
January 06, 2025 06:00 PM

Featured Stories

Cannes Lions
Cannes 2025—everything marketers need to know about making deals at the festival

Key themes for Cannes 2025.

GS
By:
Garett Sloane
Cannes 2025—everything marketers need to know about making deals at the festival
Agencies
New 2025 ad sales forecast suggests earlier predictions of falloff may be overblown
LR
By:
Lindsay Rittenhouse
New 2025 ad sales forecast suggests earlier predictions of falloff may be overblown
Brand Marketing
In-house agencies face financial and AI pressure—experts on the way forward
AP
By:
Adrianne Pasquarelli
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JS
By:
Jon Springer
In-house agencies face financial and AI pressure—experts on the way forward
Cannes Lions
23 rising voices reshaping marketing at Cannes Lions 2025
GF
By:
Gillian Follett
23 rising voices reshaping marketing at Cannes Lions 2025