CES

Disney opens live sports ad inventory to real-time programmatic buys with Google, The Trade Desk, Yahoo

Disney announced a certification program for ad tech platforms to buy into sports and live events on its apps. (Disney+ via X)
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By:
Garett Sloane
January 06, 2025 06:00 PM

Featured Stories

Food & Beverage
How Slice soda is relaunching with an AI-generated retro radio station

Behind BarkleyOKRP and Google AI's creation of a nostalgic "Pop 40" supporting the soda brand's relaunch.

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Jon Springer
How Slice soda is relaunching with an AI-generated retro radio station
Cannes Lions
How to land your next job at Cannes
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How to land your next job at Cannes
Top 5
The top 5 creative campaigns to know about right now
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The top 5 creative campaigns to know about right now
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Taco Bell adds Quality Meats to its creative roster
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By:
Erika Wheless
Taco Bell adds Quality Meats to its creative roster