Welcome to Ad Age Remotely, a streaming video segment focusing on the issues of the day. In this live episode, E.J. Schultz is joined by GM Global Chief Marketing Officer Deborah Wahl.
General Motors in recent days has outlined ambitious electric vehicle plans with a new corporate campaign called “Everbody In,” a logo overhaul and a new commercial brand called BrightDrop that it unveiled this week at CES. GM Global Chief Marketing Officer Deborah Wahl discusses the automaker’s electric vehicles for the masses strategy and explains how it used CES to hype its new innovations.
We also dig into some broader auto marketing trends, like how the pandemic is changing the way people use cars and how GM is tapping into it.