For the first time, Ad Age and Automotive News have joined forces to recognize the auto industry’s best advertising, marketing, promotion and communication campaigns. Our inaugural list covers nine categories, ranging from best corporate identity campaign to best use of data.

The winning brands and agencies proved that great marketing can still move the needle in the automotive industry, which this year dealt with a range of challenges, including inflation, political uncertainty and consumer reluctance to embrace EVs, despite brands investing heavily in them.

Our winners include one brand that used humor to address “range anxiety” fears in the EV market. Another brand successfully marketed to younger buyers with a smart music strategy. Other winners leaned into social media and entertainment trends, including product unboxing and a blockbuster movie. We also recognize excellence in reaching multicultural audiences, implementing effective sales events and experiential campaigns, using data to inform breakthrough marketing and more.

Read about each of the Global Automotive Marketing Award winners here

Here is more on the judging process.

What are the qualifications for Global Automotive Marketing Awards winners?

Entry was open to campaigns from across the globe representing a variety of companies in the automotive space, including but not limited to, automakers, dealerships, car rental companies, online marketplaces, auto parts and repair shops, car maintenance and accessories suppliers, fuel and motor oil companies and tire companies. Entries could be submitted directly by brands, their ad agency or another external partner. Campaigns must have run between Jan. 1, 2023, and July 1, 2024.

How are the honorees of the Global Automotive Marketing Awards chosen?

A selection committee of editors and reporters from Ad Age and Automotive News reviewed nominations and made final decisions on who to include.

Where are the winners published?

The winners are recognized in Ad Age and Automotive News.

Here is our full list of FAQs regarding nominations.

How can I enter the Global Automotive Marketing Awards next year?

Nominations are expected to open in June. Stay updated on the latest at AdAge.com/events.