Convincing people to donate blood stem cells or bone marrow to strangers can be challenging, especially when those potential donors aren’t familiar with what the donation process involves or the impact their donation could have.
That’s why, when it came to recruiting potential Gen Z and millennial donors, blood stem cell registry Be The Match turned to one of those generations’ most trusted sources of information: social media influencers. The effort earned Be The Match silver for Social Media Campaign of the Year among advocacy groups in the Healthcare Marketing Impact Awards 2023.