Health Care Marketing Impact Awards

Vabysmo’s animated short captures a mother’s vision loss from the POV of her child

Vabysmo’s campaign served as a Mother’s Day tribute and a brand reminder. (Vabysmo)
JR
By:
Joy R. Lee
November 12, 2024 09:32 AM

Featured Stories

Newfronts
How Tubi is positioning its ad products for buyers leaving traditional TV
Newfronts

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an Amazon partnership.

PH
By:
Parker Herren
How Tubi is positioning its ad products for buyers leaving traditional TV
TV Upfront
17 hot take predictions for the TV upfronts
TV Upfront
PH
By:
Parker Herren
17 hot take predictions for the TV upfronts
Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Creativity
TN
By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Retail
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Retail
AP
By:
Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns