Health Care Marketing Impact Awards

How Reading Hospital engaged ‘Swifties’ to garner new attention for the institution

Reading Hospital took advantage of the frenzy surrounding Taylor Swift’s Eras Tour by creating more than 100 friendship bracelets, a common accessory for fans at Swift’s concerts. (Reading Hospital)
HD
By:
Hayley DeSilva
November 12, 2024 09:52 AM

Featured Stories

Agencies
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agencies

There are various ways marketers can evaluate their agency partners’ financial fitness.

EL
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Ewan Larkin
LR
By:
Lindsay Rittenhouse
Madwell’s closure—what marketers can learn about assessing agency financial risk
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Possible 2025 takeaways for marketers
Possible Conference
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By:
Parker Herren
GF
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Gillian Follett
Possible 2025 takeaways for marketers
Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop