Ferrari is winning luxury buyers with customization but faces a big EV test

Ferrari this year has proven luxury buyers are still willing to pay big bucks for exclusivity and personalization. Interbrand crowned the Italian sports car maker the fastest-growing brand of 2024 in its annual Best Global Brands ranking, which calculates brand value by factoring in financial performance and future risks. Ferrari now ranks 62nd on the list, ahead of more mainstream brands such as Budweiser, FedEx and KFC.