As the media industry acknowledges, accepts and prepares for a mobile-first future, Condé Nast Entertainment announced plans Tuesday for a "reimagined" version of digital video destination The Scene that will be a "mobile-first social video platform."
"The Scene 2.0," as CNE president Dawn Ostroff described it, now offers a mobile app and new capabilities for social sharing.
Ms. Ostroff also announced a "broad distribution deal" with Comcast and an "expanding relationship" with Amazon.
CNE, she noted, is a veteran of the NewFronts, having presented for four years now. Four years ago, she said, the industry "was still crawling out of a sea of chaotic user-generated content."
During the presentation, held at Cipriani Wall Street, CNE attempted to convince the advertisers in attendance that they need look no further when attempting to reach the valuable millennials that every brand craves. CNE Chief Revenue Officer Lisa Valentino said CNE reaches 70% of U.S. "cultured millennials," though she didn't define the term.
Ms. Valentino also announced a partnership with Simple Reach, a content measurement company, on a dashboard that will track the performance of branded video content.