Newfronts

TikTok’s timely NewFront—Unilever stands by the app, which is paying off for its brands

Dove listened to skin care aficionados on TikTok before launching its new body wash. (TikTok, Dove)
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By:
Garett Sloane
May 03, 2024 04:45 PM

Featured Stories

Possible Conference
Why Possible frustrated marketers and vendors
Possible Conference

What emerged in Miami Beach was more than a critique of one show.

JN
By:
Jack Neff
PH
By:
Parker Herren
GF
By:
Gillian Follett
Why Possible frustrated marketers and vendors
Accounts in Review
Bayer launches global creative and media review
Accounts in Review
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By:
Ewan Larkin
Bayer launches global creative and media review
CPG
Reimagined Brawny man launches a third ply, and it’s no joke
CPG
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By:
Jack Neff
Reimagined Brawny man launches a third ply, and it’s no joke
AI
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
AI
EL
By:
Ewan Larkin
What AI means for agency and marketing roles—the jobs most at risk and how to adapt