Newfronts

TikTok’s timely NewFront—Unilever stands by the app, which is paying off for its brands

Dove listened to skin care aficionados on TikTok before launching its new body wash. (TikTok, Dove)
May 03, 2024 04:45 PM

TikTok struck a defiant tone at an intimate advertising gathering on Thursday, telling marketers the app will combat the U.S. in its plan to force a sale of the company. Meanwhile, to shore up advertiser trust, TikTok brought Unilever to the stage demonstrating how the major marketer supports the platform.

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