Brooklyn-based 1964 Agency helps big brands with multicultural storytelling

Brooklyn-based 1964 Agency, which takes its name from the Civil Rights Act of 1964, is helping big brands connect with diverse audiences by amplifying multicultural and LGBTQ+ stories. Ad Age Small Agency Awards See all of the 2023 winners Click here The shop is 100% Black/LGBTQ-owned and has a staff that is 90% Black women. Brands turning to 1964’s expertise include Absolut Vodka, which hired 1964 to handle LGBTQ+ insights and strategy. It has assisted Absolut on its Out & Open campaign, aimed at saving historic LGBTQ+ bars and restaurants that declined during the pandemic. The agency also helped promote Gap’s partnership with Ouigi Theodore, founder and creative director of The Brooklyn Circus, a Haitian-owned prep wear brand. The two brands teamed up on a collection that “explored the concepts of individuality, movement and modern prep—blending academia, music and Black culture and street style from the 1960s through today,” according to 1964, which assisted with earned and paid media efforts, influencer programs and more. K-Swiss turned to 1964 to promote its collaboration with the Chicago sneaker shop Leaders 1354. The agency gained attention for a limited-edition sneaker release that included design elements inspired by Chicago. Exposure included mentions in publications such as People magazine. Ad Age Small Agency Awards See all of the 2023 winners Click here

Brooklyn-based 1964 Agency helps big brands with multicultural storytelling

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