We Believers doesn’t just want to change the world. The agency wants to inspire others to change the world as well. The eight-year-old shop, well-known for initiatives such as Edible Six-Pack Rings packaging and environmentally friendly cow farts, has helped contribute to a lasting global movement around sustainability.
We Believers is an inspiration for change
Last summer, We Believers set out to help Corona clean up Mexican beaches overrun with plastic pollution, making fishing impossible. It hosted a “Plastic Fishing Tournament” in which fishermen used their poles to collect garbage rather than fish. Mexico Recicla, the country's largest recycling company, got involved, and the program expanded from three contests in Mexico to a global initiative in six countries this year.
We Believers continued its purpose-driven creativity with a holiday push designed to reunite families separated due to COVID-19. As part of a promotion of limited-edition holiday beer Modelo Noche Especial, the agency gave vacant seats on Anheuser-Busch InBev trucks to travelers trying to get to their loved ones. More than 400 families participated, and the idea resulted in a 60% boost in positive sentiment on social channels, according to the shop.
Such campaigns have helped grow We Believers into a 44-person team located in five countries. The agency, which is 100% minority-owned, saw annual revenue increase 42% to $10.2 million in 2021, and it is forecasting an additional 23% bump in revenue this year.
The agency puts it best: "We believe the best advertising goes beyond advertising.”