The death of comic advertising is greatly exaggerated, at least at Party Land, the Los Angeles agency that built its business around humor—and continues to embrace it as a way to turn audiences into fans.
The bet has more than paid off for the 6-year-old agency, which enjoyed a breakthrough year in 2022, growing revenue by 81% to $6.5 million—and projecting $10 million in revenue for 2023, which would essentially triple the shop’s revenue in just two years.