Movers+Shakers shuns industry norms to thrive in a socially native world

Movers+Shakers, founded by two non-agency creatives, has made a name for itself outside of the confines of traditional advertising. Built for a socially native world, the agency uses creative, influencer and production expertise to connect clients with younger audiences. Ad Age Small Agency Awards See all of the 2023 winners Click here The formula has been a smashing success. Movers+Shakers is no stranger to Ad Age accolades, and the agency racked up new client wins in the last year including Lululemon, Dove, Google and Campbell—all without pitching. Movers+Shakers centered Madewell in several cultural trends last summer with the creation of the #JORTCORE trend. Correctly predicting the virality of jean shorts or “jorts,” and riding the wave of #CORE conversations (think #COTTAGECORE and #NORMCORE), Movers+Shakers hired surf-punk girl band Nevva to write an original, pop-punk-inspired song, “Jortcore Summer,” which earned an overwhelmingly positive response from Gen Z on TikTok and Instagram. The agency brought on Gen Z’s go-to makeup guru, Mikayla Nogueira, to represent the collaboration between e.l.f. and Dunkin’. The “Wake Up & Make Up” e.l.f. x Dunkin’ collection featured glazed and coffee-infused products, with the first offering selling out in just 10 minutes. The collection garnered more than 5 billion earned media impressions and broke e.l.f.’s record for the most earned media in a single activation. As part of the continued effort to bring Neutrogena to the forefront of pop culture, Movers+Shakers built a campaign to drive product awareness and brand equity among “Zillennials.” The “Hydro House” parody TV dating show featured seven TikTok influencers and former dating show contestants “living” under one roof in search of the perfect cleanser. The campaign received 312 million views across TikTok and Instagram and drove a spike in retail sell-through for the cosmetics company. Ad Age Small Agency Awards See all of the 2023 winners Click here

Movers+Shakers shuns industry norms to thrive in a socially native world

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