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Watch the Super Bowl commercials and teasers here

Super Bowl 2024 ads and the brands buying them

Brands leaned into the major cultural moments surrounding Super Bowl LVIII, which saw the Kansas City Chiefs (and number one fan Taylor Swift) take down the San Francisco 49ers on Feb. 11 in Las Vegas. With advertisers paying around $7 million for a 30-second unit on CBS, on par with the 2023 game on Fox, brands made some big swings with massive star power including appearances from Beyoncé, Ben Affleck and Christopher Walken. Ad Age’s definition of a Super Bowl commercial includes all national spots between the coin toss and end of play. Check out our ad review here. Here’s a look at all the commercials that aired in Super Bowl 2024, teasers, agency information and creative details. Find all of our Super Bowl ad coverage in one place with our Super Bowl Special Report. To relive past ads, visit Ad Age’s Super Bowl Ad Archive.

Watch the Super Bowl commercials and teasers here

Super Bowl 2024 ads and the brands buying them

Brands leaned into the major cultural moments surrounding Super Bowl LVIII, which saw the Kansas City Chiefs (and number one fan Taylor Swift) take down the San Francisco 49ers on Feb. 11 in Las Vegas.

Check out our ad review here.

With advertisers paying around $7 million for a 30-second unit on CBS, on par with the 2023 game on Fox, brands made some big swings with massive star power including appearances from Beyoncé, Ben Affleck and Christopher Walken.

Here’s a look at all the commercials that aired in Super Bowl 2024, teasers, agency information and creative details.

Ad Age’s definition of a Super Bowl commercial includes all national spots between the coin toss and end of play.

Find all of our Super Bowl ad coverage in one place with our Super Bowl Special Report. To relive past ads, visit Ad Age’s Super Bowl Ad Archive.