Tech Power List

Rita Ferro has led Disney in TV’s tech revolution

Ferro has been an advocate for the incorporation of AI and automation for TV ad sales. (Disney)
June 04, 2024 08:36 AM

Amid TV’s tech revolution, Disney has established itself as a leader in the transition to streaming and digital-first advertising. Rita Ferro, Disney’s president of global advertising, has led the company’s advertising division during a year of tech growth.

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