Tech Power List

Rita Ferro has led Disney in TV’s tech revolution

Ferro has been an advocate for the incorporation of AI and automation for TV ad sales. (Disney)
PH
By:
Parker Herren
June 04, 2024 08:36 AM

Featured Stories

Cannes Lions
Cannes Lions predictions—top creatives pick 53 campaigns to win

The Lion hopefuls this year range from a movie and TV captioning innovation to a gloriously unruly TikTok account.

TN
By:
Tim Nudd
Cannes Lions predictions—top creatives pick 53 campaigns to win
Brand Marketing
How Venmo is changing its marketing strategy to embrace commerce
BD
By:
Brandon Doerrer
How Venmo is changing its marketing strategy to embrace commerce
Food & Beverage
Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows
EW
By:
Erika Wheless
Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows
Cannes Lions
Behind marketers’ agency briefs meant to secure Cannes Lions wins
EL
By:
Ewan Larkin
Behind marketers’ agency briefs meant to secure Cannes Lions wins