Fox’s head of ad sales believes the advertising market is making a comeback.
As TV giants prepare for the all-important upfront selling season, Marianne Gambelli, president of advertising sales, marketing and brand partnerships, said she is seeing improvements in programmatic advertising and in the so-called scatter marketplace.
But Gambelli noted that Fox is in a unique position compared to some of its competitors. “We don’t have all that cable entertainment, which was more challenged because of the oversupply of inventory as much as a weaker market. Clients are buying the things that work, and that’s live sports and news.”