TV upfront trends—what to watch for in 2025 dealmaking

Prepare for this year’s TV upfronts with insights from two of the market’s power players: Amazon Prime Video and Disney join Ad Age for its next Editors Roundtable session, an exclusive in-person and virtual networking series for All Access subscribers. Become an All Access subscriber Get access to exclusive resources including Leading National Advertisers, World’s Largest Advertisers, Agency Report, Agency Review Tracker and TV Pricing Report. Click here Krishan Bhatia, VP of global video advertising, Amazon Ads, and Adam Monaco, executive VP of ad sales, Disney, join Ad Age Senior Media Reporter Parker Herren and Editor-in-Chief Jeanine Poggi to discuss how shifts in technology, measurement, viewership and competition are impacting TV advertising. Attendees will gain insights into how these companies are approaching the evolving TV landscape and hear from other attendees on how they are navigating streaming, ad targeting and branded content. The conversation will take place on April 9 at 9:30 a.m. ET at Ad Age’s New York office. There is also an option to join virtually. Sign up for the event here. Ad Age’s Editors Roundtable series provides exclusive opportunities for All Access subscribers to engage directly with Ad Age reporters and editors as well as industry leaders. These quarterly in-person discussions tackle the most pressing topics in marketing, advertising and creativity, offering insights and behind-the-scenes perspectives you won’t find anywhere else. Each Editors Roundtable will explore a timely theme with depth and nuance, drawing on the expertise of Ad Age’s seasoned journalists and their unparalleled industry access. These sessions are designed to foster meaningful conversations, spark new ideas and provide takeaways that subscribers can apply to their work. Exclusively available to our All Access subscribers, the Editors Roundtable series represents our commitment to delivering premium, value-driven content that empowers you to stay ahead in a competitive landscape.

TV upfront trends—what to watch for in 2025 dealmaking

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