Watch: Stephanie McMahon on how WWE pivoted in the pandemic
Welcome to Ad Age Remotely, a streamed segment focusing on the issues of the day.
Today we speak with Stephanie McMahon, chief brand officer, WWE.
In this live episode, senior editor Jeanine Poggi speaks with McMahon about how WWE pivoted amid the lockdowns that resulted in the absence of live audiences during matches. While WWE continued to host its matches, it found some innovative ways to bring audiences into the experience. McMahon will discuss how these learnings will be applied moving forward, and also how the organization is addressing systemic racism.