Watch: Steve Stoute on how brands should respond to protests
Welcome to Ad Age Remotely, a streamed segment focusing on the issues of the day.
Today we speak with Steve Stoute, CEO and founder of ad agency Translation.
In this episode, Ad Age senior editor Jeanine Poggi talks with Stoute about how brands should be responding in the wake of George Floyd's death. Stoute, who was tapped in January to lead a rebrand of the New York Knicks, shares insight into how the ad world can effect change during this time and what marketers should—and shouldn't—do as they figure out how to be part of the conversation.