The 10 biggest brand advertisers on TV in 2021

Does it seem sometimes like you see TV spots for the same brand over and over? Well, you are not imagining things. Here are the most-seen brand advertisers on TV this year, according to analytics firm iSpot.tv—as measured by total national broadcast and cable TV ad impressions, from Jan. 1 through Dec. 1, 2021*. (We’ve also included a key 2021 ad from each brand, along with links to additional coverage.) *excluding network promos and streaming platform commercials See Ad Age’s 2021 Year in Review here. 10. Kohl’s, 32.1 billion See also: Kohl’s CMO Greg Revelle discusses what’s ahead for the retailer this season 9. Tide (Procter & Gamble), 32.4 billion See also: Tide won’t air a Super Bowl 2022 commercial 8. Downy (Procter & Gamble), 32.6 billion See also: Watch the newest commercials from Brooklinen, UPS, Downy and more 7. McDonald’s, 33.3 billion See also: McDonald’s snags BTS for its next celebrity meal 6. Allstate, 37.3 billion See also: Watch the newest commercials on TV from Ford, Allstate, Oreo and more 5. T-Mobile, 41.3 billion See also: Watch the uncut Brady/Gronk T-Mobile commercial banned from Super Bowl 4. Progressive, 59.4 billion See also: Progressive’s Dr. Rick pens book to save ‘sufferers of Parentamorphosis’ 3. Domino’s, 62.8 billion See also: Domino’s Christmas campaign could bring yodeling carolers to your door 2. Geico, 69.5 billion See also: Watch the newest commercials from DirecTV, Geico, Aha and more 1. Liberty Mutual, 70.4 billion See also: Watch the newest commercials from Skillshare, H&M, Liberty Mutual and more Subscribe to Ad Age now for the latest industry news and analysis.

The 10 biggest brand advertisers on TV in 2021

Featured Stories