Adam Ortman is senior vice president of growth and innovation at Generator Media + Analytics, a fully integrated media agency. Twitter: OrtmanMKT
Latest from Adam Ortman
Why linear TV could be the answer to cord-cutters' streaming fatigue
The need for holistic video strategies in which linear and digital TV coexist is clear.
How brands should use new Instagram and LinkedIn pronoun fields
There are two potential outcomes when it comes to marketing based on pronouns. Only one is good: Opinion
Opinion: Planning your brand media spend to rise above the election din
With billionaire candidates controlling traditional spend, brands must test new ground to cut through the clutter.
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