Adrianne Pasquarelli

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

Adrianne Pasquarelli
BuzzFeed talks about new store for families at Ad Age Next

BuzzFeed talks about new store for families at Ad Age Next

11.14.18 @ 2:45 PM EST

No more shrinking violets: Feminine care marketers tell it like it is

No more shrinking violets: Feminine care marketers tell it like it is

11.07.18 @ 2:00 AM EST

How Levi's remains true blue after 165 years

How Levi's remains true blue after 165 years

11.06.18 @ 2:00 AM EST

Experts predict ho-ho holidays ahead

Experts predict ho-ho holidays ahead

11.06.18 @ 2:00 AM EST

Brands urge consumers to vote, vote, vote

Brands urge consumers to vote, vote, vote

11.05.18 @ 7:30 PM EST

Pinterest poaches Athleta's Andréa Mallard as its first CMO

Pinterest poaches Athleta's Andréa Mallard as its first CMO

11.05.18 @ 9:00 AM EST

See the spot: Macy's tugs at the holiday heartstrings

See the spot: Macy's tugs at the holiday heartstrings

11.02.18 @ 2:15 PM EDT

Target ditches storyline approach in holiday campaign

Target ditches storyline approach in holiday campaign

11.01.18 @ 6:00 AM EDT

Amid Amazon lawsuit, eBay lays into holiday with boosted toy biz

Amid Amazon lawsuit, eBay lays into holiday with boosted toy biz

11.01.18 @ 2:00 AM EDT

Sears tries to avoid Toys R Us' fate with holiday push

Sears tries to avoid Toys R Us' fate with holiday push

10.30.18 @ 4:37 PM EDT

Trendy shoe startup Allbirds taps Anomaly for new campaign

Trendy shoe startup Allbirds taps Anomaly for new campaign

10.29.18 @ 1:00 AM EDT

Ikea takes a diverse look at the holidays in new campaign

Ikea takes a diverse look at the holidays in new campaign

10.29.18 @ 12:00 AM EDT

Fire Your CMO? This year's ANA meeting was full of heat

Fire Your CMO? This year's ANA meeting was full of heat

10.27.18 @ 2:28 PM EDT

In-house agency talk dominates stage at ANA

In-house agency talk dominates stage at ANA

10.26.18 @ 3:11 PM EDT

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