Adrianne Pasquarelli

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

Adrianne Pasquarelli
Macy's taps Facebook for holiday effort

Macy's taps Facebook for holiday effort

09.18.18 @ 4:28 PM EDT

TripAdvisor plans a social network via new feed, site and partners

TripAdvisor plans a social network via new feed, site and partners

09.17.18 @ 2:20 PM EDT

UM lands $300 million Quicken Loans media account

UM lands $300 million Quicken Loans media account

09.17.18 @ 8:30 AM EDT

Everyone agrees that fat-shaming sweatshirt was a bad idea

Everyone agrees that fat-shaming sweatshirt was a bad idea

09.14.18 @ 4:08 PM EDT

Peloton cycles over to Horizon Next

Peloton cycles over to Horizon Next

09.12.18 @ 4:18 PM EDT

Agencies and brands from Lowe's to MillerCoors prep for Hurricane Florence

Agencies and brands from Lowe's to MillerCoors prep for Hurricane Florence

09.12.18 @ 12:41 PM EDT

Kohl's continues to chase millennials with new PopSugar push

Kohl's continues to chase millennials with new PopSugar push

09.12.18 @ 12:00 AM EDT

Real-time reaction: Watch Nike's Kaepernick ad expose a generational divide

Real-time reaction: Watch Nike's Kaepernick ad expose a generational divide

09.07.18 @ 9:10 PM EDT

Shoe burners flameout: Nike's Kaepernick ad led to sales uptick

Shoe burners flameout: Nike's Kaepernick ad led to sales uptick

09.07.18 @ 12:57 PM EDT

Nike unveils lengthy Kaepernick spot

Nike unveils lengthy Kaepernick spot

09.05.18 @ 3:13 PM EDT

Assessing the fallout -- good and bad -- from Nike's Kaepernick ad

Assessing the fallout -- good and bad -- from Nike's Kaepernick ad

09.04.18 @ 3:05 PM EDT

Ulta Beauty highlights diversity in first work from McCann

Ulta Beauty highlights diversity in first work from McCann

09.04.18 @ 4:00 AM EDT

Blue box believers: Tiffany's ramps up marketing on strong quarter

Blue box believers: Tiffany's ramps up marketing on strong quarter

08.28.18 @ 4:57 PM EDT

LVMH chooses Dentsu Aegis Network for its North American media business

LVMH chooses Dentsu Aegis Network for its North American media business

08.16.18 @ 11:24 AM EDT

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