Adrianne Pasquarelli

Adrianne Pasquarelli bio image

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

E-Trade: Grandpa/Working from Home

E-Trade: Grandpa/Working from Home

Backlash grows for Wells Fargo following CEO remarks

Backlash grows for Wells Fargo following CEO remarks

Chase puts media account into review

Chase puts media account into review

Holiday shopping and promos to start earlier than ever this year

Holiday shopping and promos to start earlier than ever this year

Allstate: You're in Good Hands

Allstate: You're in Good Hands

Allstate rolls out first work from Droga5—without any 'Mayhem'

Allstate rolls out first work from Droga5—without any 'Mayhem'

Desperate for dollars, travel brands ramp up fall campaigns

Desperate for dollars, travel brands ramp up fall campaigns

Watchdog group okays AT&T’s ‘Just OK’ campaign but breaks on ‘America’s best network’

Watchdog group okays AT&T’s ‘Just OK’ campaign but breaks on ‘America’s best network’

Why the RV rental business continues to surge

Why the RV rental business continues to surge

Amazon launches invite-only luxury offering in another blow to department stores

Amazon launches invite-only luxury offering in another blow to department stores

Macy’s reveals plans for a TV-only Thanksgiving Day Parade

Macy’s reveals plans for a TV-only Thanksgiving Day Parade

As Peloton adds products, rivals flex their marketing muscles

As Peloton adds products, rivals flex their marketing muscles

Citi names CMO to lead newly merged marketing and branding unit

Citi names CMO to lead newly merged marketing and branding unit

Halloween brands make a spirited attempt to save the COVID-haunted holiday

Halloween brands make a spirited attempt to save the COVID-haunted holiday