Adrianne Pasquarelli

Adrianne Pasquarelli bio image

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

Dollar Tree builds its own media network, as the trend extends to discount retail

Dollar Tree builds its own media network, as the trend extends to discount retail

USAA’s CMO on how the insurance brand is changing its marketing approach

USAA’s CMO on how the insurance brand is changing its marketing approach

How Peloton is tapping into Olympics fever

How Peloton is tapping into Olympics fever

USCellular:

USCellular:

Bed Bath & Beyond debuts first work from Muh-Tay-Zik/Hof-Fer

Bed Bath & Beyond debuts first work from Muh-Tay-Zik/Hof-Fer

Why Dick’s Sporting Goods is betting big on physical retail

Why Dick’s Sporting Goods is betting big on physical retail

Dolly Parton collab crashes ice cream brand Jeni’s site

Dolly Parton collab crashes ice cream brand Jeni’s site

Zillow: Move to Grow

Zillow: Move to Grow

Zillow debuts new campaign as it looks to capitalize on pandemic-fueled surge

Zillow debuts new campaign as it looks to capitalize on pandemic-fueled surge

Toms modernizes brand, introduces new charity model to appeal to Gen Z

Toms modernizes brand, introduces new charity model to appeal to Gen Z

Walgreens rolls out first COVID-19 vaccine campaign

Walgreens rolls out first COVID-19 vaccine campaign

What Nike’s lawsuit against Lil Nas X’s Satan Shoes means for brand image and the future of the upcycling trend

What Nike’s lawsuit against Lil Nas X’s Satan Shoes means for brand image and the future of the upcycling trend

Petco: Health and Wellness

Petco: Health and Wellness

Petco pushes its health and wellness transformation in first work from Droga5

Petco pushes its health and wellness transformation in first work from Droga5