As GM of digital audience measurement at Nielsen, Ameneh Atai is responsible for leading all digital and advanced TV commercial strategy, sales and client services teams in the U.S. Ameneh brings diverse knowledge to the ad and martech space, as her previous roles were director of solutions architecture and director of artificial intelligence solutions; her strengths are in advising and working directly with marketers and advertisers. She is extremely client-focused with a strong background in data-driven software solutions and extensive experience in the digital advertising ecosystem.