Latest from Asa Hiken

The IAB PlayFronts advertising-gaming showcase was back in New York on Tuesday.

Roblox makes ad announcements timed to the IAB PlayFronts advertising-gaming showcase.

AI companies want to more freely train on brands’ intellectual property, creating a dilemma.

Discord is ready to meet with traditional brands it has previously avoided.

Perplexity’s Comet AI browser could change the ways that brands reach consumers on the internet.

The spot is a collaboration with Monks to highlight the agency’s partnership with Nvidia.

Hinge, Loftie, Cava and others are finding ad-free ways to connect with audiences on Substack.

How Whataburger, Criterion, Gorton’s Seafood and others showed up at SXSW with activations.

Creators at Ad Age’s NextGen Marketing Summit all had a common request for brand partners: Let them take the reins.

The studio helped engineer an industry-shaking campaign for Coca-Cola at the end of last year.