As VP of relationship marketing at Healthline Media, Berkeley Bethune leads user acquisition, engagement and activation through social media, influencer marketing and lifecycle strategies. With expertise in relationship marketing, audience development, and analytics across media and digital platforms, she excels at using data to drive meaningful consumer action. Berkeley champions a consumer-centric approach, believing brands succeed when they prioritize user needs. By fostering engagement through valuable, insight-driven experiences, she helps achieve both healthier outcomes for consumers and business growth.