Brian Bonilla covers ad agencies, including creative and media shops, experiential, health care agencies and more. He previously covered the private equity industry as a reporter for PEI Media.

Latest from Brian Bonilla

WPP acquires Infosum, boosting client data capabilities

Acquiring InfoSum gives WPP more access to data and a stronger clean room offering.

God-is Rivera joins Burrell Communications as chief strategy officer

Burrell Communications has hired God-is Rivera, known for her previous work at Twitter, Disney and VMLY&R.

Spectrum selects VCCP to manage creative

Cable and internet provider Spectrum chose VCCP and Horizon Media to manage creative and media, respectively.

Bacardi launches global creative review

The bulk of Bacardi’s global creative was consolidated at BBDO a decade ago.

Agency news you need to know this week

Trade School and 22Squared now has one CEO, Anomaly spoofs Greatest Hits' CD commercials, and more.

Omnicom and Publicis led media new business wins in 2024

COMvergence’s report tracked more than 3,900 account moves that represented a total of $39 billion in media spend.

Agency news you need to know this week

AKQA lays off U.S. staff, Joan’s subscription model notches a win and more.

Acxiom lays off 3.5% of staff

IPG’s Acxiom is laying off more than 130 of its 3,800 employees.

Bumble seeks creative agency in hotly contested pitch

Bumble, the dating app that sparked controversy with an ad campaign last year, has launched an agency review.

Madwell is in financial trouble, delays payments to vendors and employees

Madwell, which has over 100 employees, has had trouble paying employees, vendors and rent on one of its offices.

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