Candace is global managing director for brand marketing at FleishmanHillard, bringing an award-winning background in creative and advertising to her role. Peterson's signature strength fuses the art of creative storytelling with the relationship rigor of reputation management. Her experience gives her unique insight into how companies can creatively and deeply connect to consumers to unlock the power of brand loyalty. In her role at FleishmanHillard, she connects brand specialists across the global network, bringing creative problem-solving, breakthrough ideas and culturally relevant marketing insights that bind and unite us as consumers.