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Carl Matter
director, ad tech performance, Urban Science
As the director of ad tech performance at Urban Science, Carl thrives on the opportunity to bring people, technology, data and understanding together.
Latest from Carl Matter
Embracing the new addressable: strategies for greater CTV results
Working with partners that provide actionable data gathering and analytics will lead to improved targeting, superior ad sequencing and cross-device tracking.
How data is promising to drive winning EV marketing and sales conversions
In an increasingly dynamic electric vehicle landscape, auto marketers must depend on real-time data about their customers to come out ahead.
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