Heading up TMP’s global ABM practice, Chris guides the strategic direction and delivery of account-based marketing (ABM) for leading technology clients across the Americas, EMEA and APAC. His role involves managing and developing The Marketing Practice’s ABM products and services, helping bring new innovations in strategies, tactics, and technology from theory into practice, ensuring repeatable and scalable ABM success. Chris also has significant experience driving revenue for enterprise clients through more effective partner programs and initiatives, devising program structures and joint go-to-market strategies across multiple partner types.